About Skalar Analytical B.V.
Skalar Analytical B.V. is a Dutch company specializing in laboratory automation solutions, with a strong foundation in wet chemistry analysis. Established in 1965, Skalar has grown organically into a multinational organization with subsidiaries across Europe, North America, and India.
In 2023, the Skalar Group was launched as an innovative laboratory automation platform. Bringing together trusted global brands such as Skalar Analytical, PromoChrom, LCTech, EST Analytical, TSHR, Gerstel, and TE Instruments, the group delivers advanced chemistry analyzers, automated sample-preparation solutions, consumables, and robotics for laboratories in environmental, agricultural, petrochemical, and other applications.
The Role
We are seeking a dynamic and strategic EMEA Marketing Manager to lead our regional brand teams and spearhead high-impact marketing initiatives across Europe, the Middle East, and Africa. This role is pivotal in driving demand generation, accelerating sales growth, and enhancing brand visibility through integrated campaigns, digital channels, and live events.
Key Responsibilities
Team Leadership: Manage and mentor regional brand teams, fostering collaboration and performance excellence.
Demand Generation: Design and execute multi-channel campaigns to generate qualified leads and support pipeline growth.
Sales Enablement: Partner with sales teams to align marketing efforts with revenue goals and customer acquisition strategies.
Event Management: Plan and execute tradeshows, conferences, and regional events to boost brand engagement and lead capture.
Digital Marketing: Drive digital initiatives including SEO, SEM, email marketing, and social media to maximize reach and ROI.
Marketing Automation: Leverage platforms like HubSpot to optimize campaign workflows, lead nurturing, and reporting.
Analytics & Insights: Monitor campaign performance, analyze data, and deliver actionable insights to improve marketing effectiveness.
You are reporting into the Director Marketing Operations, and you are managing 11 marketing professionals at 3 different locations (Holland and Germany).
What We’re Looking For- Qualifications & Skills
Proven experience in B2B marketing across the EMEA region
Strong leadership and team management capabilities
Expertise in demand generation and digital marketing strategies
Hands-on experience with HubSpot or similar marketing automation tools
Exceptional analytical and problem-solving skills
Excellent communication and stakeholder management abilities
Fluent in English; additional European languages are a plus
What We Offer
A challenging and rewarding position in a global company
Opportunities for professional development and growth
A friendly and international working environment
Competitive salary and benefits package
Interested?
If you are excited about this opportunity and believe you can contribute to Skalar’s continued success, please send your CV and motivation letter to: HR department – [email protected] . For more information you can contact Edwin van Wensveen: + 31 621512804 or [email protected]
